Nowadays the corporate website is not an option for any company, but an obligatory condition of its success. It doesn’t matter what is the sphere of its business: wholesale, trade, programming, legal services, building or any other type of business. Of course there can be a definite company-monopolist in definite kind of business that doesn’t need website, such as China Telecom or LPG systems in France. Nevertheless they are not a rule but exceptions. If you are not one of them, you definitely need website!

First phase is website creation. The simplest kind of corporate website is the one similar to visiting card of the company. We call it business website. Business website usually contains the short presentation of the company and its product and contact data. It is doubtful to be very popular in global network, but it still can be useful for company. First of all, the person, who has heard about your company, can find this website in internet and contact you via contact data on your website. The second possibility is subject catalogues in the internet, where you can register your website and where it can be found by potential customer. Besides you can denote your web address in visiting cards.

The usual mistakes of this phase are lack of personal domen name and the use of free hosting. When the name of corporate website of a big company is mycompany.freehost.ru it looks ridiculous and strange. Many of users prefer not to buy the product of this company. So don’t spare couple hours to find a prestigious domen name and 30 US dollars for its registration. The expenses will be covered soon.

Next phase is website filling with content. Website content is usually more or less constant data – some words about the company, its history, news of the company, press release, information about products and prices of the company. All the abovementioned information is formal what turns a website into some kind of company office in the global network. It is useless and boring for most visitors except your potential employees and customers, who received your website address from other resource not from internet. But even this site can make little profit with time. All content of the website is indexed by search systems (like google, yahoo, msn), and if it is interesting, with definite amount of key words, and unique – it is possible your website to be shown at first 10 pages of the search result, when the potential customer looks through internet with search of words, which are the key words of your website. It means the more interesting information around your subject are download to your website, the more searchable it can be.

The most frequent mistake of such websites is website mockup (design). Or, if to say true, lack of any designing work about your website. Such sites are usually developed but specialists of your IT department, or even by you, but not buy professional designers and maker-ups (because the last are rude enough to ask money for their work. Ridiculous, isn’t it?). In the result the website is poor and plain – like a drawing of four-year-old kid in comparison to masterpieces of Michelangelo. Try to make an impartial assessment or your website. Do you like it? Would you like it if it were not your website?

Now it’s high time to study secrets of successful website creation in details. Such details like price-list, list and photos of objects under construction, of finished objects (products), etc. All this information is very interesting for your potential customers. The more interesting and detailed information you’ll download to your website the more chances you have to attract people to become your clients.

The main difficulty of this content filling is that this information must be upgraded and added fro time to time. Besides all the information presented at you website should in usual format and of usual size. All photos and lists should fit the computer screen! The best formats for pictures are jpeg, sometimes it is also .tiff format. But if your pictures will be in .bmp or .psd files, they will be inconvenient to view. All these “trifles” can make your potential clients to spurn your service or product. The best solution of this mistake is to invite a specialist, who can make a system for automatic upgrade of information at website, and can show to your employees how to do it correctly. It’s not a big deal, but your employees must be shown first how to do it.

In general this is all steps you should to create your corporate or business website. But, you can also take some actions to increase the feedback and as a result profitability of your corporate website. They require some efforts and money but they can be much useful for your success.

You can create some additional service or resource, which can attract ordinary network users. It would be better if this resource will be close your company subject. For example, if your business is building, you can create a blog with interesting articles about repair, modern building materials, popular types of stucco. It can be useful information or a whole training course how to perform the stucco or make volume constructions of gypsum plasterboards. If your product is furniture – you can explain to people how to choose quality furniture, or what kinds of material are used in modern furniture. The information of this kind will make people trust you as a manufacturer. Besides the links to your website can appear at the side services, which in its turn means increase of website popularity and profitability.

Another way to improve your web service profitability is to make a society of users around it. There are a lot of ways to attract people to become your website senior user: forum, on-line consultations of specialists, direct mailing, etc. This society can be useful both for website promotion and for the company – site owner. If you are interested in new talented specialists, worth to invite to your company – you can find them among members of your network society.

You can also use Internet and your website for expansion of your business. The trading company, for example, can receive orders via contact form of the website (start e-commerce), the lawyer can start remote consultation via network, and go on.

You must understand that the options mentioned above are not the only advantages of your website, but the ways of further development of your web service depend much on your business subject.

At the end of the article we would like to add some advices useful for successful corporate website creation.

The main page is better to be little but informative. Main page of the website should и easy and quick to open and contain the main information about the company (name, address and business) and its product. It’s perfect when the main page contains 2-3 extracts of information. And the information of company service or product must be at the very beginning of the article. If the user visits your web service by mistake in search systems, he will leave this main page immediately (it’s not a disaster. He is not your client, so his visiting is useless for you). But if the visitor comes to your website in search of YOUR PRODUCT, he must understand it at once and start studying of your website and your products.

If you provide the local service or product, it would be useful for you to choose a specific domen name, such as mycompany-USA.com or mycompany.rome.com. In this case the user will see immediately your location and geography of your service and prefer you to similar websites of another location.

Try to denote the prices of your product at the website even if it is very difficult to determine in general. Even the approximate range of prices is better than words “Contact us for prices”.

And the main our advice – find a friend, who is an advanced user of network and ask him to find negative sides in your website. His comments can be useful for you as he studies your web service impartially, his sight is fresh. But don’t hurry to execute all his recommendations; they must be just not a guide for action but an advice.